The first VOICE Industry Awards target aggressive car fronts
The first VOICE “Industry Awards” target aggressive car fronts. They have been presented on 6 October 2005. These awards highlight the progress made by some manufacturers and the abject failures of others to reduce the aggressive nature of car fronts. They should aid the protection of our most vulnerable citizens on the road.
The judging of the awards has been based on the pedestrian protection ratings provided by the crash tests conducted by EuroNCAP. The best overall average score achieved was SEAT with an average star rating of 2.5 out of a possible 4 and a 50% average test score. The worst overall average score achieved was Audi with an average star rating of 0.8 out of 4 and a 12.6% average test score.
The irony is that these two car makes are part of the same group of companies. Moreover SEAT is a lower price point mass market product compared to the higher price and value products sold with a high technology and quality premium under the Audi brand.
Unfortunately industry continues to pedal the myth that pedestrian protection is too costly, that the requirements of the second phase of the current Directive are unfeasible and that they require extensive lead times to improve. VOICE hopes that these awards will spur all manufacturers to improve their EuroNCAP vulnerable road user scores. If the industry fails to accept its share of responsibility in improving road safety for all, legislation will be needed.
The Awards take the form of an original cartoon by artist Dagmara Pater.
VOICE Best car make
VOICE Worst car make
The cartoon drawn by artist Dagmara Pater is available on request at ETSC. Please contact Evgueni Pogorelov.
